Our Story

Over 150 Years of New & Lingwood


The Present

New & Lingwood is a British heritage brand known for its distinctive blend of classic and contemporary loungewear.

Founded in 1865 in Eton, the brand built its reputation as a gentleman’s outfitters, working with the very best in British mills, weavers and tailors.

New & Lingwood has four stores, London’s Jermyn Street, Eton’s High Street and New York’s Lexington Avenue, and has recently opened up a pop-up location on Marylebone’s Chiltern Street.



The Past

In 1865 Miss Elisabeth New and Mr Samuel Lingwood founded the business which still bears their names, New & Lingwood. They subsequently married and laid the foundation on which the business still prides itself, unsurpassed quality of merchandise and truly personal service.

In 1922 New & Lingwood opened a shop in Jermyn Street and although these premises were destroyed in the blitz during the Second World War, we re-established our presence in the street shortly after the war, this time at number 53, on the corner of the Piccadilly Arcade. It is fair to say that today New & Lingwood is unique in London in being the most traditional of the small number of gentleman's outfitters supplying bespoke and ready-made shirts, hosiery and shoes of the highest quality.

The company was formed in Eton to serve the scholars of Eton College, the most famous of English Public Schools, and soon gained official status as outfitters to the College, a great honour for the firm. For over 147 years New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. This is a consequence of the high standards of quality and service that New & Lingwood have maintained.

In 1972 the old and famous shoe and boot-making firm Poulsen Skone joined the Company extending the classic range of shoes.

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Featured Blog Posts

  • Spring Summer '22 Lookbook
    Spring Summer '22 Lookbook

    Inspired by the Scottish Colourists, and particular their later careers, where they integrated bold explosions of colour to support softer tones. Our Spring Summer collection continues to evolve our distinctive blend of classic and contemporary style with a focus on loungewear.

    Read more »
  • A Brief History of Men’s Loungewear
    A Brief History of Men’s Loungewear

    We’ve seen a renaissance of interest in luxury loungewear as people seek to pass their lockdowns in something more than tracksuits and T-shirts. New & Lingwood’s Andrew Yamato breaks down the history of Men’s Loungewear.

    Read more »